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designs’retro-inspired ladies handbags and accessories are reproduction novelty prints and cultural references from the 30s, 40s and 50s in particular. Fashion during this era was more than just a statement; it was a way of life.
Designed and made in Sydney Australia, we have thoroughly researched our materials to ensure the highest quality and long gevity of our product. The unique Plastic Fantastic prevents discoloration, fading, wrinkling and cracking caused by sun exposure. Additionally, all products are machine washable.
When Jessica was 19 she got pretty…. In Pink. Actually, a more accurate description would be: when Jessica Mckenzie was 19, she made Pretty In Pink, in fact, Jess made a pretty lot of bags. Now she's got a pretty lot of customers who love her designs.
Prior to Designs, Jess began learning the business of fashion during her 4 years employment at a well known Sydney Garment and accessories company. In this time she worked with many different fashion labels and studied at the White House Institute of Design.
Jessica Loved vintage fashion but could never find accessories that did her Vintage-circa-now style any justice. So in 2002, she started making her own that did.
The unique product materials are thoroughly researched by Jessica and chosen to suite the harsh Australian climate. The Unique plastic fantastic prevents discolouration, fading, wrinkling and cracking caused by sun exposure. Additionally all products are machine washable. is vintage fashion with a modern spin. It's feminine, funky and fabulous and has been inspired by many inspiring women.
*Kylie Minogue is Australia's pop princess with a fun style who is inspired by a mish-mash of cultural icons and themes:
"When you can't find the music To get down and boogie All you can do is step back in time Ball of confusion When nothing is new, and There's nothing doin', step back in time"
*"I like to jump in with both feet. As long as I keep challenging Pretty In Pink-and myself, there is always something new and exciting happening all the time." Jessica Mckenzie
was launched at Sydney’s Bondi Beach Market in 2003. Word of the label grew and so did a following. Pretty In Pink’s throng of dedicated customers so far includes retail outfits in all states of Australia, throughout New Zealand as well as stores in the UK and distributors in South Africa and Hong Kong.
still features at the most prestigious shows and markets around Australia such as the Bondi Beach and Paddington markets in Sydney: The Sydney Royal Easter Show, Queensland’s Ekka, Wintersun Festival (possibly the largest nostalgia festival in the world), Cable shopping Channel TVSN (Australia and New Zealand), and for the first time in 2005 Mercedes Fashion Week.
is a taste of yesterday flavored with a twist of today…and tomorrow and the day after that. It is a retro-look that evolves and grows from a wining combination of designs and concepts from days gone by, with always new and changing influences from the street chic of today.
“The most important factor in Pretty In Pink’s success is the women who love the designs,” says Jess. “Who better to promote any label than pretty, energized, flirty, style-smart, quirky lovers of Australian fashion?”
“Inspired by my love of vintage clothing, the 50’s house wife and all Things depicting the very pink of perfection from days gone by. You can’t help stop starring and get caught up in a time when life was Simple, beautiful and gracious.” Jessica Mckenzie
We have thoroughly researched our materials to ensure the highest quality and long gevity of our product. The unique Plastic Fantastic prevents discoloration, fading, wrinkling and cracking caused by sun exposure. Additionally, all products are machine washable.
Handbags, cases and purses